Millions and millions of unchurched people are using cell phones specifically smart phones as a way to communicate with one another. Text messaging is just one of the many features provided by smart phones that enable us to send a message to our loved ones. Whether you accept it or not, you open text messages 90% of the time. From a communication viewpoint, communicating to hundreds of people (or a fraction of that) may seem impossible, but it’s not.
Mobile marketing strategies like SMS text marketing will improve your church’s brand and presence on a local scale. Imagine if you have 100,000 potential visitors lying around, sending them a text about your services and other incentives will definitely get them connected.
But what are the real benefits of using SMS text marketing? Veratext can help you with a plan to use SMS Text Messaging in your outreach plan.
1.) One message for many– With a touch of a button, you can send one message to hundreds and thousands of members. Unlike email marketing, texts are read within 4 minutes after receipt, so it’s a definite guarantee that your church attender will read your text whether they are on the bus, stuck in traffic, or having a drink in the local bars.
2.) Response rates are higher– Because messages are opened within 4 minutes after received, the response rates of your church members are higher compared with emails. This allows you to act instantly on the people who opted-in through your message. These people are ready to buy or ready to become your visitor.
3.) Easy to utilize– SMS text marketing is easy and cheaper than most other form of marketing . Churches that use SMS text message marketing are able to track user response and make adjustments when necessary. Despite the advancements made in mobile applications, SMS is still one of the most effective means of mobile marketing.
4.)SMS marketing helps narrow target — In conjunction with response rates being higher, churches have the ability to focus who their target audience are just due to the people who opted in. The responses will also be used to gather information about what do you potentially want from your church, which will help you create a better and more targeted message in the future.
Mobile marketing, , is arguably among the most efficient and most reliable marketing strategies that any church can use. , with billions of people using their cellphones, it’s pretty hard to ignore that potential goldmine for leads, sales, and attendance.
If you are like most churches, you spend thousands trying to attract first time attenders. Unfortunately most churches are still using the same methods they used a decade ago. Some are still spending a fortune on Phonebook Ads or Newspaper Advertising. Isn’t it time to update your prospecting and marketing to use the latest technology? Click here or call 888-354-2791 to find out how to use SMS Text Messaging to improve visitor retention and communication at your church.